CASE presentation materials
by Tony Quinlan on May 13, 2011 5:28:15 PM
Yesterday afternoon was another interesting presentation - this time to the CASE group of internal communicators from Higher Education. Smart people, fun afternoon and just to add to the mix, I got to speak with Ghassan Kharian of Kharian and Box, who I haven't seen in a while. Follow …
The problem with employee surveys - the right answer or the true answer?
by Tony Quinlan on May 9, 2011 2:14:48 PM
Here's an interesting question - are you assuming that because people tell you the right answer that they believe in it?
A new approach to corporate culture - scrap the values statements
by Tony Quinlan on May 6, 2011 7:16:00 PM
This time last week I was in Brussels, talking about internal communications - and made the point I always do about the problem with corporate values. They don't work. There's no context, they're generally meaningless (who's ever going to argue with them) and they're too easy to twist …
That Innovative Internal Communications workshop - the slides, the reading and the video
by Tony Quinlan on May 4, 2011 3:56:37 PM
Friday was an odd start - I'm used to catching the 0430 train to St Pancras for an early Eurostar. I'm also used to clubbers getting off the train on their wasted way home as I get on on my equally wobbly way to work. What I'm not used to was whole families getting on trains that earl …
Branding - in the customer's mind, not yours
by Tony Quinlan on Apr 5, 2011 6:46:25 PM
Yesterday's post on understanding how customers see you - and what they value about you - embellishes a conversation I've been having recently with branding experts and internal communicators.
Knowing what your customer values about you
by Tony Quinlan on Apr 4, 2011 12:38:48 PM
Most companies think they know what their customer thinks of them - some through customer surveys, others through feedback. But most have it wrong - because their starting point for looking at what customers say is their own marketing and branding. So the values or marketing propositi …
Business approaches for "complex" problems
by Tony Quinlan on Mar 31, 2011 11:39:00 AM
With Andrew Moore at DAV Management, I've written a piece recently: "New approaches to 'big' problems". Edited with copy of the article, as it's no longer available from DAV Management.
Missing the point - rules that confuse
by Tony Quinlan on Mar 1, 2011 10:09:00 AM
In rules-based organisations, there is a real tendency to add new rules to suit new situations and when things are not going according to plan. It's not, however, effective.
Improving sales, employee engagement using stories - the masterclass
by Tony Quinlan on Feb 28, 2011 9:53:00 AM
Following the recent Pfizer case study, we've decided to run another masterclass - this time looking specifically at tools and techniques to apply narrative and storytelling in organisations.
Masterclass - "a total lifechanger" for internal communications
by Tony Quinlan on Feb 17, 2011 5:09:59 PM
I was talking with a client recently who asked me about the internal comms masterclass where we first met. Ark Group had asked me to run a masterclass that had got some great feedback and he wanted to know when he could send some of his team on a similar one.