Blog | Communications (4)

Using stories to increase sales at Pfizer

by Tony Quinlan on Feb 11, 2011 1:04:42 PM

The secret's finally out - this project last year was with Pfizer. This month's Strategic Communications Management magazine features Pfizer Communications Director Nigel Edwards' case study on the overall project.

Topics: Organisational culture Stories Narrative Narrate news Tools and techniques Communications Employee engagement SenseMaker Storytelling anecdote circles sales improvement Changing organisations Cognitive Edge Pfizer

Qui persuadet persuadores

by Tony Quinlan on Feb 8, 2011 10:57:00 AM

I've just got the December/January issue of Melcrum's Strategic Communications Management (SCM) magazine - presumably because the February/March issue will have a great case study of a project we did last year with a pan-European salesforce to improve revenue and sales on a particular …

Topics: Organisational culture Narrate news Communications SenseMaker culture change Changing organisations sensemaker case study melcrum strategic communications management internal communications change management

Solitude standing

by Tony Quinlan on Feb 1, 2011 11:47:00 AM

A colleague in an organisation I partner with recently asked me for a CV for the website. So far, so normal. Then they asked for a list of presentations - something I've never really pulled together before. So I delved through the conference folders to find those times when I've stood …

Topics: Organisational culture Narrative Narrate news Complexity Communications creativity Storytelling conference culture change keynote Changing organisations speaker presentations

You did that on purpose!

by Tony Quinlan on Jan 31, 2011 9:34:05 AM

I'm on the train to Gatwick Airport for an interesting conference over the next three days. The topic's going to be interesting - covering social media, behaviour change and, one of my current interests, how you work with a group who have a fixed narrative - a conspiracy theory of one …

Topics: Organisational culture Narrative Complexity Communications protocols of the elders of zion. conspiracy theories

Let the scales fall...

by Tony Quinlan on Jan 27, 2011 4:49:48 PM

The other week I had one of those fun weeks where the situations and people are so different from one day to the next, I was at risk of getting whiplash. On the one hand, I was lucky enough to join Anne McMurray and a group of people running interesting SenseMaker projects in Northern …

Topics: Organisational culture Tools and techniques Communications likert scale satisfaction zeno's paradox surveys hints and tips

The Merger - Some positive feedback, some course adjustments and some signposts on the road ahead

by Tony Quinlan on Jan 26, 2011 7:26:27 PM

Part of my time this year is being spent as an adviser to two organisations that are merging. It makes an interesting example of a merger process. All relevant posts on the process are collected under the Merger tag.

Topics: Culture Organisational culture Communications Engagement acquisition communication merger Changing organisations

Rules should define the space, not fill it

by Tony Quinlan on Jan 12, 2011 5:17:00 PM

John Kay's column in the Financial Times today chimes with a quote that struck me recently:

Topics: Organisational culture Narrative Leadership Complexity Communications john kay financial times Changing organisations Cynefin

Drawing lines - where's yours? Where's your organisation's?

by Tony Quinlan on Dec 3, 2010 4:50:25 PM

One of the listservs I tune into had a fascinating conversation recently. Someone was asking advice about how to get in touch with staff who don't seem to read all-staff emails. It's not an uncommon problem and one of the assumptions is that they should read all their emails. Or at le …

Topics: Organisational culture Communications Employee engagement public relations PR ethics internal communications

Story branding - Storytelling in Communications 2

by Tony Quinlan on Dec 1, 2010 6:49:32 PM

The second part of the series I promised on using narrative and storytelling from the slide I showed the LGComms conference earlier this year. (Part 1 was Get the Story Straight).

Topics: Organisational culture Branding Narrative Complexity Communications Employee engagement Storytelling strategy Changing organisations customer insight

SenseMaker™ nominated for award

by Tony Quinlan on Nov 29, 2010 9:28:32 AM

Congratulations to Jochum and Masja for the success of their big Philips project. Gathering material around gardens - all to inform lighting decisions. A great example of the need to research around an issue, not directly at the question!

Topics: Narrative Communications SenseMaker customer research customer insight Cognitive Edge research

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