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A new approach to corporate culture - scrap the values statements

by Tony Quinlan on May 6, 2011 7:16:00 PM

This time last week I was in Brussels, talking about internal communications - and made the point I always do about the problem with corporate values. They don't work. There's no context, they're generally meaningless (who's ever going to argue with them) and they're too easy to twist …

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Topics: Organisational culture Narrative Tools and techniques Communications culture change corporate culture corporate values

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