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Story branding - Storytelling in Communications 2
by Tony Quinlan on Dec 1, 2010 6:49:32 PM
The second part of the series I promised on using narrative and storytelling from the slide I showed the LGComms conference earlier this year. (Part 1 was Get the Story Straight).
Get the story straight - Storytelling in Communications 1
by Tony Quinlan on Oct 26, 2010 5:00:58 PM
The opening gambit of more than one past client project has been "help us get our story straight". Sometimes it's just that - the general story - sometimes it's something specific: "help us get our customer story straight", "our story on leadership". It's an interesting starting point …
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