That Innovative Internal Communications workshop - the slides, the reading and the video
by Tony Quinlan on May 4, 2011 3:56:37 PM
Friday was an odd start - I'm used to catching the 0430 train to St Pancras for an early Eurostar. I'm also used to clubbers getting off the train on their wasted way home as I get on on my equally wobbly way to work. What I'm not used to was whole families getting on trains that earl …
Improving sales, employee engagement using stories - the masterclass
by Tony Quinlan on Feb 28, 2011 9:53:00 AM
Following the recent Pfizer case study, we've decided to run another masterclass - this time looking specifically at tools and techniques to apply narrative and storytelling in organisations.
Masterclass - "a total lifechanger" for internal communications
by Tony Quinlan on Feb 17, 2011 5:09:59 PM
I was talking with a client recently who asked me about the internal comms masterclass where we first met. Ark Group had asked me to run a masterclass that had got some great feedback and he wanted to know when he could send some of his team on a similar one.
Qui persuadet persuadores
by Tony Quinlan on Feb 8, 2011 10:57:00 AM
I've just got the December/January issue of Melcrum's Strategic Communications Management (SCM) magazine - presumably because the February/March issue will have a great case study of a project we did last year with a pan-European salesforce to improve revenue and sales on a particular …
Drawing lines - where's yours? Where's your organisation's?
by Tony Quinlan on Dec 3, 2010 4:50:25 PM
One of the listservs I tune into had a fascinating conversation recently. Someone was asking advice about how to get in touch with staff who don't seem to read all-staff emails. It's not an uncommon problem and one of the assumptions is that they should read all their emails. Or at le …
Get the story straight - Storytelling in Communications 1
by Tony Quinlan on Oct 26, 2010 5:00:58 PM
The opening gambit of more than one past client project has been "help us get our story straight". Sometimes it's just that - the general story - sometimes it's something specific: "help us get our customer story straight", "our story on leadership". It's an interesting starting point …
No sweat - the myth that getting hold of stories is difficult
by Tony Quinlan on Oct 13, 2010 6:02:26 PM
There is a moment of great relief that comes in every client's experience - the moment when the stories start to come in. And then the delight that not only are they coming in, but they're coming in volume!
300 stories about leadership, and still collecting
by Tony Quinlan on Sep 9, 2010 5:02:57 PM
One of the main planks to our client approach is that, as part of each project, we work with willing people in the client organisation to give them the skills to continue the work long after we've left. There are two reasons for doing this that matter - an attitude of not creating a d …