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Why Is The Narrative Of Your Organisation Important?

by Tony Quinlan on Jan 27, 2025 12:30:00 PM

A diverse group of professionals in a team meeting, discussing ideas around a conference table in a collaborative setting that highlights the role of organisational narratives in shaping goals, fostering communication, and driving alignment.

I suspect most of us have sat through those earnest presentations about organisational culture and storytelling. You know the ones - they tend to feature stock photos of diverse teams gathered around whiteboards, all pointing enthusiastically at something just out of frame. (I've alwa …

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Topics: strategic narrative Attitudes narrative research

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