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Washington DC - courses coming up in September 2014
by Tony Quinlan on Sep 12, 2014 10:38:06 AM
Early bird discount's finished, but there's still time to book on the upcoming Washington DC Cognitive Edge courses - which would be highly recommended even if I weren't teaching with Michael Cheveldave. (I won't be there for the Narrative day on 2nd October, though - I'll have gone t …
Branding - in the customer's mind, not yours
by Tony Quinlan on Apr 5, 2011 6:46:25 PM
Yesterday's post on understanding how customers see you - and what they value about you - embellishes a conversation I've been having recently with branding experts and internal communicators.
Knowing what your customer values about you
by Tony Quinlan on Apr 4, 2011 12:38:48 PM
Most companies think they know what their customer thinks of them - some through customer surveys, others through feedback. But most have it wrong - because their starting point for looking at what customers say is their own marketing and branding. So the values or marketing propositi …
Story branding - Storytelling in Communications 2
by Tony Quinlan on Dec 1, 2010 6:49:32 PM
The second part of the series I promised on using narrative and storytelling from the slide I showed the LGComms conference earlier this year. (Part 1 was Get the Story Straight).
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