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Get the story straight - Storytelling in Communications 1
by Tony Quinlan on Oct 26, 2010 5:00:58 PM
The opening gambit of more than one past client project has been "help us get our story straight". Sometimes it's just that - the general story - sometimes it's something specific: "help us get our customer story straight", "our story on leadership". It's an interesting starting point …
No sweat - the myth that getting hold of stories is difficult
by Tony Quinlan on Oct 13, 2010 6:02:26 PM
There is a moment of great relief that comes in every client's experience - the moment when the stories start to come in. And then the delight that not only are they coming in, but they're coming in volume!
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