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Using stories to increase sales at Pfizer
by Tony Quinlan on Feb 11, 2011 1:04:42 PM
The secret's finally out - this project last year was with Pfizer. This month's Strategic Communications Management magazine features Pfizer Communications Director Nigel Edwards' case study on the overall project.
Get the story straight - Storytelling in Communications 1
by Tony Quinlan on Oct 26, 2010 5:00:58 PM
The opening gambit of more than one past client project has been "help us get our story straight". Sometimes it's just that - the general story - sometimes it's something specific: "help us get our customer story straight", "our story on leadership". It's an interesting starting point …
300 stories about leadership, and still collecting
by Tony Quinlan on Sep 9, 2010 5:02:57 PM
One of the main planks to our client approach is that, as part of each project, we work with willing people in the client organisation to give them the skills to continue the work long after we've left. There are two reasons for doing this that matter - an attitude of not creating a d …
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