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Using SenseMaker to understand girls' lives
by Tony Quinlan on Mar 19, 2018 6:02:08 PM
The Girl Hub SenseMaker® case study explores the use of SenseMaker®, an innovative, narrative-based research methodology, to gather girl-centered evidence in Rwanda and Ethiopia. This approach enables large-scale story collection and analysis to identify social patterns, behaviors, an …
Qui persuadet persuadores
by Tony Quinlan on Feb 8, 2011 10:57:00 AM
I've just got the December/January issue of Melcrum's Strategic Communications Management (SCM) magazine - presumably because the February/March issue will have a great case study of a project we did last year with a pan-European salesforce to improve revenue and sales on a particular …
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