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Marketing Measurement
by Tony Quinlan on Sep 21, 2012 6:50:43 PM
I'm packing to leave for Hong Kong in about half an hour - looking forward to some of the discussions that will ensue around Strategy, Leadership and Innovation next week, then off to Sydney for the Cognitive Edge Foundations course. For the UK-based, however, I've just had details of …
Branding - in the customer's mind, not yours
by Tony Quinlan on Apr 5, 2011 6:46:25 PM
Yesterday's post on understanding how customers see you - and what they value about you - embellishes a conversation I've been having recently with branding experts and internal communicators.
Knowing what your customer values about you
by Tony Quinlan on Apr 4, 2011 12:38:48 PM
Most companies think they know what their customer thinks of them - some through customer surveys, others through feedback. But most have it wrong - because their starting point for looking at what customers say is their own marketing and branding. So the values or marketing propositi …
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