Missing the point - rules that confuse
by Tony Quinlan on Mar 1, 2011 10:09:00 AM
In rules-based organisations, there is a real tendency to add new rules to suit new situations and when things are not going according to plan. It's not, however, effective.
Improving sales, employee engagement using stories - the masterclass
by Tony Quinlan on Feb 28, 2011 9:53:00 AM
Following the recent Pfizer case study, we've decided to run another masterclass - this time looking specifically at tools and techniques to apply narrative and storytelling in organisations.
Masterclass - "a total lifechanger" for internal communications
by Tony Quinlan on Feb 17, 2011 5:09:59 PM
I was talking with a client recently who asked me about the internal comms masterclass where we first met. Ark Group had asked me to run a masterclass that had got some great feedback and he wanted to know when he could send some of his team on a similar one.
Customer insight - hearing their stories, their complaints their way
by Tony Quinlan on Feb 15, 2011 3:08:19 PM
Customers (or clients or patients or...) are naturally full of stories about services that an organisation offers. And they regularly share them, particularly the stories from which we can find opportunities for improvement - complaint stories or call-centre phone calls.
Using stories to increase sales at Pfizer
by Tony Quinlan on Feb 11, 2011 1:04:42 PM
The secret's finally out - this project last year was with Pfizer. This month's Strategic Communications Management magazine features Pfizer Communications Director Nigel Edwards' case study on the overall project.
Qui persuadet persuadores
by Tony Quinlan on Feb 8, 2011 10:57:00 AM
I've just got the December/January issue of Melcrum's Strategic Communications Management (SCM) magazine - presumably because the February/March issue will have a great case study of a project we did last year with a pan-European salesforce to improve revenue and sales on a particular …
Why do we have nuclear weapons?
by Tony Quinlan on Feb 7, 2011 11:11:36 AM
Saturday night on BBC Parliament (you mean you weren't watching?) saw the broadcast of Lord Hennessy's lecture last week on Cabinets and the Bomb from the Queen's Derobing room in the House of Lords.
Egyptian reflections
by Tony Quinlan on Feb 2, 2011 4:54:10 PM
Slightly brain-fried after two and a half days of an excellent conference - great minds, lots of challenge, but just enough gaps between the discipline/subject experts for me to ask questions. And now on my way to the House of Lords for a lecture by the excellent Peter Hennessy (now L …
Solitude standing
by Tony Quinlan on Feb 1, 2011 11:47:00 AM
A colleague in an organisation I partner with recently asked me for a CV for the website. So far, so normal. Then they asked for a list of presentations - something I've never really pulled together before. So I delved through the conference folders to find those times when I've stood …
You did that on purpose!
by Tony Quinlan on Jan 31, 2011 9:34:05 AM
I'm on the train to Gatwick Airport for an interesting conference over the next three days. The topic's going to be interesting - covering social media, behaviour change and, one of my current interests, how you work with a group who have a fixed narrative - a conspiracy theory of one …