A new approach to corporate culture - scrap the values statements
by Tony Quinlan on May 6, 2011 7:16:00 PM
This time last week I was in Brussels, talking about internal communications - and made the point I always do about the problem with corporate values. They don't work. There's no context, they're generally meaningless (who's ever going to argue with them) and they're too easy to twist …
That Innovative Internal Communications workshop - the slides, the reading and the video
by Tony Quinlan on May 4, 2011 3:56:37 PM
Friday was an odd start - I'm used to catching the 0430 train to St Pancras for an early Eurostar. I'm also used to clubbers getting off the train on their wasted way home as I get on on my equally wobbly way to work. What I'm not used to was whole families getting on trains that earl …
Stories on offer for artists - take these stories and make art from them
by Tony Quinlan on Apr 26, 2011 7:24:09 PM
Read on - the offer in the title is real.
Branding - in the customer's mind, not yours
by Tony Quinlan on Apr 5, 2011 6:46:25 PM
Yesterday's post on understanding how customers see you - and what they value about you - embellishes a conversation I've been having recently with branding experts and internal communicators.
Knowing what your customer values about you
by Tony Quinlan on Apr 4, 2011 12:38:48 PM
Most companies think they know what their customer thinks of them - some through customer surveys, others through feedback. But most have it wrong - because their starting point for looking at what customers say is their own marketing and branding. So the values or marketing propositi …
Business approaches for "complex" problems
by Tony Quinlan on Mar 31, 2011 11:39:00 AM
With Andrew Moore at DAV Management, I've written a piece recently: "New approaches to 'big' problems". Edited with copy of the article, as it's no longer available from DAV Management.
Stalk like an Egyptian
by Tony Quinlan on Mar 7, 2011 8:44:34 PM
I'm head-deep in my dataset of micro-narratives from Egypt today stalking results - I hope to put something up later in the week to show what emerges from all this fabulous data. (For a taster, here are a couple of quick triads from the project:
The joy of "No"
by Tony Quinlan on Mar 3, 2011 10:44:00 AM
I ran an innovation session recently for a client's senior management team that featured an exercise that a lot of people shy away from. There is a great tendency for lots of people to stress positivity - building on ideas, reducing criticism, etc. I can understand that - but it's als …
Missing the point - rules that confuse
by Tony Quinlan on Mar 1, 2011 10:09:00 AM
In rules-based organisations, there is a real tendency to add new rules to suit new situations and when things are not going according to plan. It's not, however, effective.
Improving sales, employee engagement using stories - the masterclass
by Tony Quinlan on Feb 28, 2011 9:53:00 AM
Following the recent Pfizer case study, we've decided to run another masterclass - this time looking specifically at tools and techniques to apply narrative and storytelling in organisations.