Marketing Measurement

by Tony Quinlan on Sep 21, 2012 6:50:43 PM

I'm packing to leave for Hong Kong in about half an hour - looking forward to some of the discussions that will ensue around Strategy, Leadership and Innovation next week, then off to Sydney for the Cognitive Edge Foundations course. For the UK-based, however, I've just had details of …

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Defining terms by exclusion and by example

by Tony Quinlan on Sep 14, 2012 5:50:21 PM

Last week, I was an interested observer in a debate that rumbled on over three days - about the definition of a term being used by three different organisations working together. On this occasion, the term was "Strategic Communications" or "StratCom". (As an aside, it recalled the day …

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Hong Kong and Sydney courses

by Tony Quinlan on Sep 13, 2012 9:49:11 PM

I'm going to be in Hong Kong on 24th-26th September, running a Cognitive Edge introductory course to using SenseMaker® - highly recommended. If you're interested (and you should be) you can get details and book on the Cognitive Edge website.

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What's in 4,000 stories? What about 100?

by Tony Quinlan on Nov 28, 2011 1:30:55 PM

Two contrasting weeks working on very different narrative projects - both fascinating in their own right. And both doing SenseMaker™ analysis under time pressure, but with datasets that couldn't have been more different.

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Egypt - social media was not a silver bullet

by Tony Quinlan on Nov 23, 2011 7:52:32 PM

I've just seen another article about how social media caused change in Egypt. (I'm not going to link to it - or any of the others - as I don't want to encourage the causal thinking behind it.) The other element I've seen mentioned as important in the Egypt changes earlier this year is …

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Giving voice to everyone - avoiding overload, cacophony

by Tony Quinlan on Nov 22, 2011 11:19:00 PM

One of the great truisms in communications and development work (these days, I seem to be having conversations in both areas and am aware of their similarities) is that "we want to hear from everyone, give everyone a voice". The principled, idealistic side of us believes that, but the …

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Who are you? and Where are you?

by Tony Quinlan on Aug 10, 2011 2:56:06 PM

At some recent conferences, the issue of identity has cropped up a few times - usually with the underlying assumption that each individual has a core identity. It's a seductive idea - and one that I've seen permeate organisational human resources, the self-help movement and research f …

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Dots to be joined...

by Tony Quinlan on Jul 18, 2011 1:38:00 PM

It's been a busy couple of months - with a number of things that I'll be putting up here in the coming weeks. Including, excitingly, the next pilots for the Children of the World project...

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CASE presentation materials

by Tony Quinlan on May 13, 2011 5:28:15 PM

Yesterday afternoon was another interesting presentation - this time to the CASE group of internal communicators from Higher Education. Smart people, fun afternoon and just to add to the mix, I got to speak with Ghassan Kharian of Kharian and Box, who I haven't seen in a while. Follow …

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The problem with employee surveys - the right answer or the true answer?

by Tony Quinlan on May 9, 2011 2:14:48 PM

Here's an interesting question - are you assuming that because people tell you the right answer that they believe in it?

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