Blog | Narrative (10)

Bit part or starring role?

by Tony Quinlan on Oct 30, 2006 7:36:00 PM

I’m in Geneva today running a communications workshop and looking foolish as I struggle to get the hang of buses: how to pay, how to open bus doors and so on.

Topics: Organisational culture Narrative Communications Cognitive science

Employee surveys don’t provide answers

by Tony Quinlan on Oct 7, 2006 10:45:00 AM

Yesterday’s post on the FT article threw up some questions for me, in particular relating to the use of employee surveys and other tools that, in the words of the article, "take your staff’s pulse." Most of the tools we use, are sensible, rational questions in surveys, with a little s …

Topics: Organisational culture Narrative Communications Cognitive science

The Benefits of Commuting

by Tony Quinlan on Oct 4, 2006 10:01:00 AM

Last year when David Tebbutt and I ran our workshop on New Media in Amsterdam last year, one of the places we disagreed was around podcasts. Tebbo thought they were a problem - too time-intensive and demanding your attention, as opposed to skim-able blogs.

Topics: Narrative Communications

If we're talking about change, why is it the same old, same old?

by Tony Quinlan on Oct 3, 2006 9:28:00 AM

If there's one great flaw in most of the stories that organisations tell about change it's this:

Topics: Organisational culture Narrative Communications

Name your customer

by Tony Quinlan on Oct 2, 2006 9:47:00 AM

One of the major problems with change programmes is that those involved focus on the organisation. There are good reasons, but it makes it an exercise in navel-gazing and group-think.

Topics: Organisational culture Narrative Communications

Endings

by Tony Quinlan on Sep 12, 2006 10:36:00 AM

I recently posted on the need for putting endings on organisational stories. It's prompted some interesting responses and I'd like to throw some more fuel on the fire to illuminate some elements of this.

Topics: Organisational culture Narrative Communications

The story that never ends

by Tony Quinlan on Aug 31, 2006 4:24:00 PM

I don’t really believe all the talk of change fatigue I hear. Oh, I don’t deny that some people get tired of constant change programmes running, but that’s a different thing altogether. (I also don’t agree with that old change management cliche "No-one likes change except a baby with …

Topics: Organisational culture Narrative Communications

Marketing isn’t quite a story

by Tony Quinlan on Aug 18, 2006 10:00:00 AM

I notice that Seth Godin’s talking about marketing as storytelling again over at Guy Kawasaki’s Signum sine tinnitu in this post: Ten Questions with Seth Godin

Topics: Narrative

The Scottish PC legend

by Tony Quinlan on Aug 14, 2006 9:02:00 PM

Happy birthday the PC – 25 years old. Back in 1995, when I first started looking at stories and narrative in change contexts, I was working at IBM’s manufacturing site in Greenock, Scotland. At the time, it was manufacturing all the PCs for Europe, Middle East and Africa. The site had …

Topics: Organisational culture Narrative Communications

Media’s chosen master narratives determine electoral success

by Tony Quinlan on Jul 11, 2006 10:15:00 AM

I’ve long believed that the media and their chosen frameworks for “news” are hugely responsible for shaping mindsets far beyond the power of their headlines. Without wishing to inflate already-over-large heads, the style, language and “master narrative” with which a particular story o …

Topics: Narrative

6 7 8 9 10

Bit part or starring role?

Employee surveys don’t provide answers

The Benefits of Commuting

If we're talking about change, why is it the same old, same old?

Name your customer

Endings

The story that never ends

Marketing isn’t quite a story

The Scottish PC legend

Media’s chosen master narratives determine electoral success

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