For PR novices…
by Tony Quinlan on Jan 8, 2007 8:48:00 PM
It’s short notice, I know, but I’m going to be chairing the Media Trust’s “Introduction to PR” seminar next Tuesday 16th January at the Park Crescent Conference Centre, Great Portland Street, London from 2pm onwards.
Overkill, Overbore, Underachieve
by Tony Quinlan on Nov 24, 2006 3:00:00 PM
I was talking with a colleague recently about a project she was peripherally involved in. One of her clients is very command-and-control, by-the-numbers (mostly made up of engineers, maintenance men, manual workers) and is about to embark on a large-scale change communications project …
The Best Mission Statement in the World Ever
by Tony Quinlan on Nov 16, 2006 12:45:00 PM
I’ve made no secret of my general dislike of mission statements. The process of putting one together can be very powerful and help clarify many things, but as pieces of communication they generally stink.
Why make customers think about it from the organisation’s perspective?
by Tony Quinlan on Nov 16, 2006 8:29:00 AM
I’ve just had one of those frustratingly familiar online survey experiences. I’d gone online to check out my BTOpenzone account and struggled to find any details of it on either the www.btopenzone.com or bt.com sites.
Too Close to the Margin
by Tony Quinlan on Nov 15, 2006 11:12:00 AM
An interesting example from Computing of the drawbacks of going for maximum efficiency.
Cowboys make Indians out of customers
by Tony Quinlan on Nov 15, 2006 8:03:00 AM
Two comments from people I respect have illuminated a pattern I’ve seen in many places.
Data doesn’t do it
by Tony Quinlan on Nov 9, 2006 9:15:00 AM
I was asked recently for a peer-reviewed piece that demonstrates why stories are better at communicating than data.
Get them while they’re fresh
by Tony Quinlan on Nov 8, 2006 8:57:00 AM
One of the most effective points on which to focus when you’re trying to change an organisation’s culture is on its most recent recruits. It’s not obvious – and often left to the vagaries of HR and training to put together an induction process.
Achilles heels and body armour
by Tony Quinlan on Nov 3, 2006 4:26:00 PM
Earlier this week, I facilitated a conference session at which I’d also coached one of the in-house speakers. The speaker in question took one major step out of his comfort zone in finishing his speech on a different note.
Bit part or starring role?
by Tony Quinlan on Oct 30, 2006 7:36:00 PM
I’m in Geneva today running a communications workshop and looking foolish as I struggle to get the hang of buses: how to pay, how to open bus doors and so on.