Qui persuadet persuadores
by Tony Quinlan on Feb 8, 2011 10:57:00 AM
I've just got the December/January issue of Melcrum's Strategic Communications Management (SCM) magazine - presumably because the February/March issue will have a great case study of a project we did last year with a pan-European salesforce to improve revenue and sales on a particular …
Solitude standing
by Tony Quinlan on Feb 1, 2011 11:47:00 AM
A colleague in an organisation I partner with recently asked me for a CV for the website. So far, so normal. Then they asked for a list of presentations - something I've never really pulled together before. So I delved through the conference folders to find those times when I've stood …
You did that on purpose!
by Tony Quinlan on Jan 31, 2011 9:34:05 AM
I'm on the train to Gatwick Airport for an interesting conference over the next three days. The topic's going to be interesting - covering social media, behaviour change and, one of my current interests, how you work with a group who have a fixed narrative - a conspiracy theory of one …
Let the scales fall...
by Tony Quinlan on Jan 27, 2011 4:49:48 PM
The other week I had one of those fun weeks where the situations and people are so different from one day to the next, I was at risk of getting whiplash. On the one hand, I was lucky enough to join Anne McMurray and a group of people running interesting SenseMaker projects in Northern …
The Merger - Some positive feedback, some course adjustments and some signposts on the road ahead
by Tony Quinlan on Jan 26, 2011 7:26:27 PM
Part of my time this year is being spent as an adviser to two organisations that are merging. It makes an interesting example of a merger process. All relevant posts on the process are collected under the Merger tag.
An unexpected trip to the Memory Library
by Tony Quinlan on Jan 13, 2011 9:29:00 AM
A slightly frustrating day yesterday turned out to have its upside.
Rules should define the space, not fill it
by Tony Quinlan on Jan 12, 2011 5:17:00 PM
John Kay's column in the Financial Times today chimes with a quote that struck me recently:
Drawing lines - where's yours? Where's your organisation's?
by Tony Quinlan on Dec 3, 2010 4:50:25 PM
One of the listservs I tune into had a fascinating conversation recently. Someone was asking advice about how to get in touch with staff who don't seem to read all-staff emails. It's not an uncommon problem and one of the assumptions is that they should read all their emails. Or at le …
Story branding - Storytelling in Communications 2
by Tony Quinlan on Dec 1, 2010 6:49:32 PM
The second part of the series I promised on using narrative and storytelling from the slide I showed the LGComms conference earlier this year. (Part 1 was Get the Story Straight).
In-depth looks at Complexity, Narrative and Children of the World
by Tony Quinlan on Nov 30, 2010 3:24:24 PM
The pilots for Children of the World have been fantastic - collecting over 7,000 stories around the world. Working on them with Cognitive Edge was fascinating, challenging and fun - the ideal project!