What's in 4,000 stories? What about 100?
by Tony Quinlan on Nov 28, 2011 1:30:55 PM
Two contrasting weeks working on very different narrative projects - both fascinating in their own right. And both doing SenseMaker™ analysis under time pressure, but with datasets that couldn't have been more different.
Dots to be joined...
by Tony Quinlan on Jul 18, 2011 1:38:00 PM
It's been a busy couple of months - with a number of things that I'll be putting up here in the coming weeks. Including, excitingly, the next pilots for the Children of the World project...
Stalk like an Egyptian
by Tony Quinlan on Mar 7, 2011 8:44:34 PM
I'm head-deep in my dataset of micro-narratives from Egypt today stalking results - I hope to put something up later in the week to show what emerges from all this fabulous data. (For a taster, here are a couple of quick triads from the project:
Improving sales, employee engagement using stories - the masterclass
by Tony Quinlan on Feb 28, 2011 9:53:00 AM
Following the recent Pfizer case study, we've decided to run another masterclass - this time looking specifically at tools and techniques to apply narrative and storytelling in organisations.
Masterclass - "a total lifechanger" for internal communications
by Tony Quinlan on Feb 17, 2011 5:09:59 PM
I was talking with a client recently who asked me about the internal comms masterclass where we first met. Ark Group had asked me to run a masterclass that had got some great feedback and he wanted to know when he could send some of his team on a similar one.
Using stories to increase sales at Pfizer
by Tony Quinlan on Feb 11, 2011 1:04:42 PM
The secret's finally out - this project last year was with Pfizer. This month's Strategic Communications Management magazine features Pfizer Communications Director Nigel Edwards' case study on the overall project.
Qui persuadet persuadores
by Tony Quinlan on Feb 8, 2011 10:57:00 AM
I've just got the December/January issue of Melcrum's Strategic Communications Management (SCM) magazine - presumably because the February/March issue will have a great case study of a project we did last year with a pan-European salesforce to improve revenue and sales on a particular …
Why do we have nuclear weapons?
by Tony Quinlan on Feb 7, 2011 11:11:36 AM
Saturday night on BBC Parliament (you mean you weren't watching?) saw the broadcast of Lord Hennessy's lecture last week on Cabinets and the Bomb from the Queen's Derobing room in the House of Lords.
Solitude standing
by Tony Quinlan on Feb 1, 2011 11:47:00 AM
A colleague in an organisation I partner with recently asked me for a CV for the website. So far, so normal. Then they asked for a list of presentations - something I've never really pulled together before. So I delved through the conference folders to find those times when I've stood …
In-depth looks at Complexity, Narrative and Children of the World
by Tony Quinlan on Nov 30, 2010 3:24:24 PM
The pilots for Children of the World have been fantastic - collecting over 7,000 stories around the world. Working on them with Cognitive Edge was fascinating, challenging and fun - the ideal project!