Narrative for Marketing Measurement
by Tony Quinlan on Oct 12, 2012 10:27:42 AM
As promised on Tuesday night at the Royal Society, here are my slides from the Marketing Measurement talk...
Chase your goals - in the opposite direction
by Tony Quinlan on Oct 11, 2012 5:56:16 PM
One of the key concepts in dealing with complexity is the need to be indirect in pursuit of our goals. I often refer to John Kay's book Obliquity - but here is the original article from the Financial Times from 2004 on the topic.
A first - two new Cognitive Edge workshops in Belfast, 24th-25th October 2012
by Tony Quinlan on Oct 10, 2012 11:51:00 AM
There's a rare opportunity coming up in a couple of weeks in Belfast. In fact, there are two:
Egypt - social media was not a silver bullet
by Tony Quinlan on Nov 23, 2011 7:52:32 PM
I've just seen another article about how social media caused change in Egypt. (I'm not going to link to it - or any of the others - as I don't want to encourage the causal thinking behind it.) The other element I've seen mentioned as important in the Egypt changes earlier this year is …
Dots to be joined...
by Tony Quinlan on Jul 18, 2011 1:38:00 PM
It's been a busy couple of months - with a number of things that I'll be putting up here in the coming weeks. Including, excitingly, the next pilots for the Children of the World project...
That Innovative Internal Communications workshop - the slides, the reading and the video
by Tony Quinlan on May 4, 2011 3:56:37 PM
Friday was an odd start - I'm used to catching the 0430 train to St Pancras for an early Eurostar. I'm also used to clubbers getting off the train on their wasted way home as I get on on my equally wobbly way to work. What I'm not used to was whole families getting on trains that earl …
Business approaches for "complex" problems
by Tony Quinlan on Mar 31, 2011 11:39:00 AM
With Andrew Moore at DAV Management, I've written a piece recently: "New approaches to 'big' problems". Edited with copy of the article, as it's no longer available from DAV Management.
The joy of "No"
by Tony Quinlan on Mar 3, 2011 10:44:00 AM
I ran an innovation session recently for a client's senior management team that featured an exercise that a lot of people shy away from. There is a great tendency for lots of people to stress positivity - building on ideas, reducing criticism, etc. I can understand that - but it's als …
Missing the point - rules that confuse
by Tony Quinlan on Mar 1, 2011 10:09:00 AM
In rules-based organisations, there is a real tendency to add new rules to suit new situations and when things are not going according to plan. It's not, however, effective.
Masterclass - "a total lifechanger" for internal communications
by Tony Quinlan on Feb 17, 2011 5:09:59 PM
I was talking with a client recently who asked me about the internal comms masterclass where we first met. Ark Group had asked me to run a masterclass that had got some great feedback and he wanted to know when he could send some of his team on a similar one.