Scratch the gloss
by Tony Quinlan on Feb 21, 2007 8:45:00 AM
This is a great example of a number of crucial things in communications – authenticity, direct response, human face on organisational issues and responding to crises/cock-ups. It’s from David Neeleman, CEO of JetBlue Airways.
Prague notes
by Tony Quinlan on Feb 15, 2007 9:30:00 PM
Speaking in Prague to UNICEF fundraisers from around the world, I referenced various things. As promised, here are the notes.
Endless repeats
by Tony Quinlan on Feb 9, 2007 5:00:00 PM
Personnel Today are writing about a recent survey that blames middle managers for lost productivity, even putting a spurious figure of £220bn on the loss. This smacks to me of a lazy and particularly unhelpful PR exercise. (Given that it’s got coverage elsewhere, it’s worked in spread …
Blinded by the lights
by Tony Quinlan on Feb 6, 2007 1:30:00 PM
Yesterday’s post on Malcolm Gladwell’s article on puzzles and mysteries prompted me to write about measurement. I recently chaired a Media Trust conference/seminar on public relations and one of the speakers talked at length on measuring PR results. [In fairness, he worked for a measu …
For PR novices…
by Tony Quinlan on Jan 8, 2007 8:48:00 PM
It’s short notice, I know, but I’m going to be chairing the Media Trust’s “Introduction to PR” seminar next Tuesday 16th January at the Park Crescent Conference Centre, Great Portland Street, London from 2pm onwards.
Overkill, Overbore, Underachieve
by Tony Quinlan on Nov 24, 2006 3:00:00 PM
I was talking with a colleague recently about a project she was peripherally involved in. One of her clients is very command-and-control, by-the-numbers (mostly made up of engineers, maintenance men, manual workers) and is about to embark on a large-scale change communications project …
The Best Mission Statement in the World Ever
by Tony Quinlan on Nov 16, 2006 12:45:00 PM
I’ve made no secret of my general dislike of mission statements. The process of putting one together can be very powerful and help clarify many things, but as pieces of communication they generally stink.
Why make customers think about it from the organisation’s perspective?
by Tony Quinlan on Nov 16, 2006 8:29:00 AM
I’ve just had one of those frustratingly familiar online survey experiences. I’d gone online to check out my BTOpenzone account and struggled to find any details of it on either the www.btopenzone.com or bt.com sites.
Cowboys make Indians out of customers
by Tony Quinlan on Nov 15, 2006 8:03:00 AM
Two comments from people I respect have illuminated a pattern I’ve seen in many places.