The problem with employee surveys - the right answer or the true answer?
by Tony Quinlan on May 9, 2011 2:14:48 PM
Here's an interesting question - are you assuming that because people tell you the right answer that they believe in it?
That Innovative Internal Communications workshop - the slides, the reading and the video
by Tony Quinlan on May 4, 2011 3:56:37 PM
Friday was an odd start - I'm used to catching the 0430 train to St Pancras for an early Eurostar. I'm also used to clubbers getting off the train on their wasted way home as I get on on my equally wobbly way to work. What I'm not used to was whole families getting on trains that earl …
Branding - in the customer's mind, not yours
by Tony Quinlan on Apr 5, 2011 6:46:25 PM
Yesterday's post on understanding how customers see you - and what they value about you - embellishes a conversation I've been having recently with branding experts and internal communicators.
Business approaches for "complex" problems
by Tony Quinlan on Mar 31, 2011 11:39:00 AM
With Andrew Moore at DAV Management, I've written a piece recently: "New approaches to 'big' problems". Edited with copy of the article, as it's no longer available from DAV Management.
The joy of "No"
by Tony Quinlan on Mar 3, 2011 10:44:00 AM
I ran an innovation session recently for a client's senior management team that featured an exercise that a lot of people shy away from. There is a great tendency for lots of people to stress positivity - building on ideas, reducing criticism, etc. I can understand that - but it's als …
Improving sales, employee engagement using stories - the masterclass
by Tony Quinlan on Feb 28, 2011 9:53:00 AM
Following the recent Pfizer case study, we've decided to run another masterclass - this time looking specifically at tools and techniques to apply narrative and storytelling in organisations.
Masterclass - "a total lifechanger" for internal communications
by Tony Quinlan on Feb 17, 2011 5:09:59 PM
I was talking with a client recently who asked me about the internal comms masterclass where we first met. Ark Group had asked me to run a masterclass that had got some great feedback and he wanted to know when he could send some of his team on a similar one.
Using stories to increase sales at Pfizer
by Tony Quinlan on Feb 11, 2011 1:04:42 PM
The secret's finally out - this project last year was with Pfizer. This month's Strategic Communications Management magazine features Pfizer Communications Director Nigel Edwards' case study on the overall project.
Qui persuadet persuadores
by Tony Quinlan on Feb 8, 2011 10:57:00 AM
I've just got the December/January issue of Melcrum's Strategic Communications Management (SCM) magazine - presumably because the February/March issue will have a great case study of a project we did last year with a pan-European salesforce to improve revenue and sales on a particular …
Egyptian reflections
by Tony Quinlan on Feb 2, 2011 4:54:10 PM
Slightly brain-fried after two and a half days of an excellent conference - great minds, lots of challenge, but just enough gaps between the discipline/subject experts for me to ask questions. And now on my way to the House of Lords for a lecture by the excellent Peter Hennessy (now L …